ux
visual
systems
digital/physical
Designing a digital menu system for 1,000+ locations
Culver's needed to move from a paper-based menu system to a digital one without losing what makes the ordering experience feel familiar, fast, and frictionless.
team & timeline
background & challenge
A site overdue for a redesign, with a platform migration as the forcing function.
Hyundai Canada's site hadn't seen a real redesign in years, and it showed. The visual design no longer matched the global Hyundai brand, accessibility issues had accumulated quietly over time, and user feedback made it clear the experience wasn't working. The forcing function was an AEM platform migration: a full redesign couldn't wait any longer, and the new system had to be built right from the start. I joined as a UX consultant with 16 weeks from kickoff to handoff.
approach
Two flows owned, fifteen touched, four client meetings per feature.
I owned Book a Test Drive and Build and Price end-to-end, two of the highest-intent moments in the car buying journey, while contributing to all 15 flows through reviews and critiques. I also worked on the design system and contributed to accessibility improvements throughout.
The cadence was tight: four client meetings per feature meant every recommendation had to land the first time. I made calls fast, defended them with audit findings and global benchmarking to back them up, and kept moving. There were no do-overs once the client moved on to the next feature.
impact
Handed off and in development on an AEM-ready component structure.
Designing high-intent flows like Build and Price without the generative research I would have wanted meant making the gaps visible: here's what we know, here's what we're assuming, here's where we'd validate in the next cycle. Naming uncertainty clearly kept the client aligned and the work honest. The designs are in development, built on an AEM-ready component structure so the Hyundai Canada team can maintain and extend without us in the room.